Invest2donate is a public company limited by guarantee. It is a registered charity established to operate as a non-profit for the purpose of improving the Giving Environment for donors and charities. We want to save the charity sector the huge costs of asking and re-asking, and we want to empower donors with an efficient alternative to spontaneous one-off giving. We make it easy to plan ahead and then set up regular donations over which you have complete control. We call it Flexible Planned Giving.
Flexible Planned Giving is an alternative to spontaneous giving usually as a result of direct marketing and cold-calling. Rather than give in response to these very expensive types of fundraising, donors plan ahead, select their charities and causes, and set up regular donations, so charities save the costs of asking and re-asking. And Charities love regular donations because predictable funding allows them to do more good things. Donors have complete flexibility to vary or cease at any time and do not have to pre-commit a large amount of money to a foundation.
Invest2Donate was set up by retired financial advisers and consultants and has been initially promoted with the generous and committed support of the Financial Advisory community. So, chances are your adviser will be aware of us and can explain the concept to you. Your adviser can assist with any financial issues surrounding the donation plan, such as: can you afford to donate; is a tax deduction valuable/who should get it; etc. but it is always YOU that selects the charities you wish to support. Your adviser does not make any recommendations in this regard.
The costs associated with running Invest2Donate and its website (including educating and supporting both the donor community and financial advisory community) is funded from sponsorship from a group of Financial Services and other organisations that have contributed funding or services to make Invest2Donate a reality.
Most charities use one of several methods of accepting regular donations. It will usually be via credit card, PayPal or Direct Debit. The latter is usually the cheapest in terms of fees and charges. But fees can often be difficult to pinpoint with some charges being made per transaction and some via separate annual fees to the charity.
The best way to discover your charity’s preferred donation method is to visit its website and locate its DONATE button. We provide you with a link directly to their site when you use our Donation Planner Tool as part of making the whole giving process as easy as possible. It’s possible some charities are on the BPay system and have contacted you with their BPay Ref No, and this makes it easy to give via online banking, but even then regular giving is subject to systems and funds availability. The New Payments Platform (NPP) may change all this in the future. The NPP relies on businesses registering for a “PayID” and if eventually most charities embrace this and register a PayID…then your own ONLINE BANKING MAY WELL BE THE PERFECT PLATFORM TO MAKE ALL YOUR REGULAR DONATIONS…Stay Tuned…
Easy, just contact the credit card provider or in the case of a direct debit, the charity to vary or cease the regular payment. This is usually much simpler and less time-consuming than if you were donating one-off every year and had to re-complete the entire donation process each time you wanted to donate again.
Invest2donate is fully funded from sponsorship from the Financial Services Sector. It is a pure non-profit… no profit for any person or entity.
Invest2Donate not only makes it easy for donors, but also makes it easy for Advisers. Adding to the pressures and workload that the modern- day Adviser is under is not an option. We aim to provide all the information you or your client might need about us and our concept on our website. You need merely be aware of us, our concept and our website so as appropriate you can introduce your clients to the Flexible Planned Giving concept. It is easy to grasp, straightforward and fully transparent. Also, our website has a separate section for Advisers containing all the help you or your assistant may require.
Our website contains:
- • a full explanation of this new way of giving
- • FAQs from both Advisers and Donors
- • a Flexible Planned Giving Guide Pack
- • Our Donation Planner Tool that makes Flexible Planned Giving easy
We will from time to time post case studies and short videos that may assist in identifying the right types of clients, and ways of introducing Flexible Planned Giving as part of reviews and conversations with clients in a safe, non-threatening way.
Advisers are not exposed to any additional risks from referring clients to Invest2Donate. Advisers are not recommending any specific charity or cause…this choice is fully that of the client. Any referral to Invest2Donate is arms-length and carries with it no representations. It is akin to a referral to a lawyer, accountant, or any other third party or specialist services.
Solving a problem for clients is always a value-add. Many are frustrated by the frequency of direct marketing when it comes to donating. And when it costs on average 40% just to get donations to the door of the charity…well there has to be a better way. Flexible Planned Giving adds value to your clients by supporting their giving decision so that it can have the greatest possible impact which deepens your relationship. Being well equipped to assist clients with charitable giving will deepen value-based discussions on areas the clients see as important.
Philanthropy is growing in importance to clients and is growing in importance as a metric for advisors.
As always, charging a client for services you provide is completely a matter for you. But it is anticipated that if an adviser simply makes clients aware of the concept and introduces them to our Donation Planner Tool and website, this will generally be provided as part of the overall on-going service in place.
Advisers are positioned as the “hero”…being first to introduce Flexible Planned Giving. Planning donations is a part of planning finances generally.
It is a simple but positive initiative that is likely to generate considerable goodwill between adviser and client. It will not only help deepen the client relationship, but help maintain margins, distinguish the adviser from peers, and may lead to further client referrals. It is also just another way the adviser adds value as part of an existing on-going retainer relationship.