Let’s Make Recurring Giving the Norm in Australia

At Invest2Donate, we’re a not-for-profit organisation on a mission to make giving easier, more effective, and more rewarding — for donors and charities alike.

Right now, the most powerful form of giving is also the least used: recurring giving.
The reason? Its remarkable benefits — for donors, charities, and the entire sector — simply aren’t widely known, and importantly, have not been presented at a sector level, above           individual-charity level.

We’re here to change that.

Why Recurring Giving Matters

For Donors

• – More impact – Regular gifts reduce fundraising costs so, over time, more of your donation reaches the cause.
• – Less hassle –  know you’re making a lasting difference every month, with less time spent dealing with repeated asks.
• – Full control – Improving online payment technologies makes it easier to  change, pause, or stop your gift anytime, matching the control that was previously reserved for one-off givers.

For Charities

• – Predictable income – Stable funding helps charities plan ahead and sustain vital programs.
• – Lower costs, greater impact – Less fundraising costs over time means more resources for mission delivery.

For Australia

• – Recurring donors are generally more valuable and sustainable supporters, giving in excess of 3 times more each year than one-off, spontaneous donors. (Future Foundations for Giving – Productivity Commission InquiryReport, 2024 ).
• – A shared, sector-wide campaign is far more efficient than each charity acting alone.
• – It helps achieve the Government’s goal to double charitable giving by 2030.

Our Role

Our role is to facilitate independent sector messaging that presents donors with clear, evidence-based data that supports the benefits of Recurring Giving. We believe such messaging is more likely to maximise the shift in donor-behaviour towards recurring giving. And an independent campaign — Making Recurring Giving the Norm in Australia — is the best way to achieve that.

By presenting the case for Recurring Giving, we can transform how Australia gives — creating stronger charities, more confident donors, and greater community impact.

How You Can Take the Next Step

If you already support a charity you love, you can start your recurring giving journey today.
Just look for their email or website link and set up a regular monthly donation — big or small, it all adds up to lasting impact.

In the meantime, we will work to scale-up this independent messaging to donors.

Together, we can make recurring giving the new normal in Australia.