SOME IMPORTANT THINGS TO KNOW ABOUT US…

• – Invest2Donate is a non-profit charity itself, and it exists solely to help donors, because we believe donors have it tough, with little help to make smart giving choices easily. And after all, charity starts with donors.
• -We want to make life easier for donors by helping them choose good charities and set up recurring donations to them.
• – We are privately funded.
• – And we think the current way most people give to charities is broken!

HERE’S WHY…

• there are over 55,000 registered charities and 600,000 +non-profits in Australia;
• it’s confusing and there’s not much independent rating of charities that can help donors choose;
• there are charities that are good, some fat and flabby, and others downright fraudulent;
• so, inertia besets the donor;
• that’s why charities have to ask and ask and ask;
• …via events, mail, phone… you name it;
• and asking campaigns are a very expensive way to attract donation funds*;
• if you do donate, you are asked even more because you are identified as a positive responder to asking;
• this is lousy from a donor’s perspective.
• most donors give one-off, not recurring, donations (Giving Australia Report 2016), resulting in charities incurring costs to continually re-ask.
• For Donors it’s all TOO HARD WITH NO HELP!

THE SOLUTION:

We can help you choose good charities via our Donation Planner Tool so you can:

–    plan donations ahead of being asked… saving charities the high costs of asking;

–    give donations on a recurring basis… saving charities the costs of continually re-asking.

We make it easy to be a pro-active, Flexible Planned Giver, by helping you choose good charities and helping you transact recurring donations through a new donor-initiated donation channel. 

HERE’S HOW TO GET STARTED:

STEP 1: USE OUR DONATION PLANNER TOOL

• To make it easy to become a Flexible Planned Giver, you can download our free Donation Planner tool. It will help you identify your annual giving budget and allow you to allocate percentages to your chosen charities, showing how much of your giving budget you have left. It will even keep a handy record of your giving. And it’s completely confidential. By downloading our Donation Planner Tool, any information is on your computer only… not saved on a central data base or in the cloud… so you can be assured of confidentiality and privacy. Our Giving Guide explains everything you need to know how to use our Donation Planner.

STEP2: START SELECTING

If you know your charity or charities:

• Our Donation Planner Tool links you directly to a Google search page so you can locate your charity’s website and donate DIRECT using their” DONATE” tab … no middleman or other platform costs. REMEMBER TO SELECT REGULAR MONTHLY DONATIONS SO THE CHARITY DOESN’T INCUR COSTS OF CONTINUALLY RE-ASKING. (If regular giving is not available on their website, ring them).

If you need help to pick a good charity in a particular area of interest:

• A fellow non-profit, ChangePath, has conducted independent research and developed a simple and intuitive “click-selector” guide to the best Australian charities. And once you choose your charity, just click on it and you can link directly to its “Donate” tab from there. Try it, it’s fun… ChangePath

SO NOW YOU HAVE  A CHOICE:

1. wait to be asked by charities then donate, with a huge cost taken out to cover the high costs of asking campaigns (phone/mail etc.); or
2. be pro-active and plan ahead and give recurring donations direct to charities’ website … saving charities the costs of asking & re-asking, and minimising intermediary/”middleman” costs.

*THE HIGH COSTS OF ASKING.

“Street fundraisers raised more than $120m for Australian charities, report reveals.” ABC News Article by Kevin Nguyen, 4 January, 2019. “…charities received an average return of $2.30 for every $1 invested into face-to-face fundraising last year. The calculations were gathered… by the PFRA- an industry body which represents major charities and fundraising groups.”

“Research into the Commission-based Charity Fundraising Industry in Australia.” Report by Frost & Sullivan for the Australian Competition & Consumer Commission (ACCC) Nov 2017. “The fundraising agencies are typically remunerated based on successfully signing up a new donor to give regular monthly donations to the charity they represent. This payment usually takes the form of a multiple of the monthly donation acquired by the fundraising agency, which can range between 8 to 17 times the monthly donation. Whilst this payment to the fundraising agencies is made up-front by the charities, usually once the contract with the individual donor is signed, clawback features in contracts with the fundraising agencies typically allow charities to recoup the payment in the event of early cancellation by the donor, usually within the first three months. Donor attrition is a common and accepted fact in the industry, with most charities expecting to lose approximately 50% of new regular donors acquired within the first 12 months.”