1. wait to be asked by any charity, then donate, with a huge cost taken out to cover the high costs of asking campaigns (phone/mail etc.); or
  2. plan ahead and choose your charities before being asked,  give direct to charities’ website and give recurring donations… saving charities the costs of asking & re-asking, and minimising intermediary/”middleman” costs.

Option 2 is in the minority because it’s hard for donors to plan ahead. Now it’s easy. Scroll down to learn more.




The Giving Environment has been built on the principle, “If you don’t ask, you don’t get.”

And with more than 50,000 registered charities in Australia, that’s a lot of asking.

It’s frustrating and confusing for donors.

But worse than that, it is very expensive to run asking campaigns.

The COSTS OF ASKING can chew up on average 40% of donations*, just to get the money to the front door of the charity…. money your charity has to pay to ask you to donate.

It makes no sense. Donors want ALL their donations going to charity, yet, according to the Giving Australia Report 2016, most donors give spontaneously, preferring to wait until asked to give, via expensive campaigns by phone, letter, email, or in shopping malls, ensuring a massive part of their donations are lost to the charities.

Whether it’s outsourced or done internally, this process of asking many and often, is very expensive.

What’s worse is that most donors give one-off rather than setting up recurring donations, which means the whole expensive process has to be continually repeated.



Now there’s a better way to give. It’s called … Flexible Planned Giving from Invest2Donate, a non-profit advocacy group that aims to change the way Australians give to charities. 

Importantly, we receive nothing from charities or donors. Our modest costs are privately funded, so 100% of Flexible Planned Giving donations are received by the chosen charity.

 Flexible Planned Giving involves:

–    planning donations ahead of being asked… saving charities the high costs of asking;

–    giving direct through the charity’s website… avoiding intermediary/platform costs; and

–    giving recurring donations… saving charities the costs of continually re-asking.

We call it “Flexible” Planned Giving because donors are not locked in and can easily vary or stop donations any time. Flexible Planned Givers have peace of mind knowing that they are organised, pro-active and donating with maximum impact.

And charities love Flexible Planned Giving because more recurring donations mean more predictable funds flow, so they can do more of the good things that they do.



Our Donation Planner makes it easy to become a Flexible Planned Giver, by making it easy to:

  • Plan Ahead;
  • Give Direct by linking donors direct to their chosen charity’s website; and
  • Give Recurring donations

… as well as helping you:

  • Identify an annual giving budget;
  • Choose a charity, if you need help; and
  • Keep a handy record of your giving.

It’s completely confidential. By downloading our Donation Planner Tool, any information is on the donor’s computer only… not saved on a central data base or in the cloud… so you can be assured of confidentiality and privacy.

Our Giving Guide explains everything you need to know how to use our Donation Planner.




“Street fundraisers raised more than $120m for Australian charities, report reveals.” ABC News Article by Kevin Nguyen, 4 January, 2019. “…charities received an average return of $2.30 for every $1 invested into face-to-face fundraising last year. The calculations were gathered… by the PFRA- an industry body which represents major charities and fundraising groups.”

Research into the Commission-based Charity Fundraising Industry in Australia.” Report by Frost & Sullivan for the Australian Competition & Consumer Commission (ACCC) Nov 2017. The fundraising agencies are typically remunerated based on successfully signing up a new donor to give regular monthly donations to the charity they represent. This payment usually takes the form of a multiple of the monthly donation acquired by the fundraising agency, which can range between 8 to 17 times the monthly donation. Whilst this payment to the fundraising agencies is made up-front by the charities, usually once the contract with the individual donor is signed, clawback features in contracts with the fundraising agencies typically allow charities to recoup the payment in the event of early cancellation by the donor, usually within the first three months. Donor attrition is a common and accepted fact in the industry, with most charities expecting to lose approximately 50% of new regular donors acquired within the first 12 months.”





Details of Invest2Donate’s board and corporate structure are set out below:

Invest2Donate is a public company limited by guarantee.

It is a registered charity established to operate as a non-profit for the purpose of improving the Giving Environment for donors and charities.

The Directors and Members of Invest2Donate are:

John Joseph Wakim
Founding Director and CEO

John started his career in law, but it was in financial advising that he made his biggest impact.

In a 25 year career with one of Australia’s major financial services success stories, ipac, John was one of its most successful Certified Financial Planners. His clients included corporate executives, entrepreneurs, personal injury compensation victims, and Charities. At different stages in the ipac journey, John’s roles included General Manager Financial Planning, and Director.

INVEST2DONATE is where John’s considerable financial planning expertise crossover with his desire to build a sustainable, not-for-profit, new way of giving, capable of delivering leveraged benefits to the community.

Peter John Longhurst

Peter is a Chartered Accountant with 40 years’ experience, and has established a reputation as a reliable advisor and confidant to small, medium and large businesses, as well as people starting out in their careers.

He has been a long-serving Director of one of Australia’s leading furniture manufacturing businesses which has been family owned for 116 years. He is a Fellow of The Institute of Chartered Accountants in Australia and New Zealand. He has served as Chairman (Australian Chapter) of Alliott Pierson International, one of the world’s largest group of independent accountants and consultants.

Peter is an Accredited Mindshop Facilitator, and for over 15 years has advised several medium to large businesses in the areas of Business Planning, Succession Planning and strategic issues centred on Continuous Improvement, Waste Reduction and Profit Improvement.

Ronald Sean Rahilly

Sean is an experienced senior executive with 20 years’ experience in managing risks, controls and governance in investment banking, equities derivatives and wealth management. His focus has been on delivering practical and workable solutions to business partners to minimise inherent operational and reputational risks.

Sean started his career at Price Waterhouse in Sydney and London. He then worked for HSBC in Sydney and then for Hambros Australia Ltd, Hambros’ local subsidiary. After Societe Generale acquired Hambros, Sean became the Asian Head of Compliance for the Investment Banking Division of Societe Generale, spending his later years in the Hong Kong office before returning to Australia in 2013.

Michael John Swinsburg

With a diverse 25 year career across financial services and executive search, Michael brings a wealth of experience from management roles within major Global and Australian financial services firms from 1984 through to establishing and leading his own executive search practice in 1997.

As Managing Partner of global executive search firm, Alexander Hughes International, Michael runs an Asia Pac firm across financial services, natural resources and energy together with his north Asian colleagues based Hong Kong and Shanghai.

Prior to that, Michael worked with leading financial services groups Macquarie Investment Management Ltd, Prudential Fund Managers and Citigroup, where he led State and national sales teams servicing the financial advisory channel, and developed and marketed a range of retail and institutional investment funds across a broad range of asset classes.