GIVING IS BROKEN…AND WE WANT TO FIX IT

• – Invest2Donate is a non-profit charity that exists solely to help donors, because we believe donors have it tough, with little help to make smart giving choices easily. And after all, charity starts with donors.
• -We want to make life easier for donors by helping them choose good charities and make recurring donations to them. In short, we want to create a new and better way to give: one based on donors being able to easily and securely initiate recurring giving, so the donations are not depleted by the high costs of asking.
• – We are privately funded.

HERE’S WHY WE THINK THE CURRENT GIVING ENVIRONMENT IS BROKEN:

• – there are over 55,000 registered charities (not to mention 600,000 +non-profits) in Australia;
• – it’s confusing and there’s not much independent rating of charities that can help donors choose;
• – there are charities that are good, some fat and flabby, and others downright fraudulent;
• – so, inertia besets the donor;
• – that’s why charities have to ask and ask;
• – via events, mail, phone, in the street…;
• – and asking campaigns are a very expensive way to attract donation funds;*
• – if you do donate, you are asked even more;**
• – this is lousy from a donor’s perspective; and
• – most donors give one-off, not recurring, donations (Giving Australia Report 2016), resulting in charities incurring costs to continually re-ask.
• For Donors it’s all TOO HARD WITH NO HELP!

OUR SOLUTION:

We want to create a new website that can:

• -educate donors about this new, smarter way to give;
• -provide donors with access to independent research to identify good charities;
• -embed links so donors can give recurring donations DIRECT to those charities … minus the high “asking campaign” costs.
• … and these are recurring donations over which donors have full control, online 24/7, through their own secure online banking.

HERE’S HOW YOU CAN HELP US GET STARTED

We are planning to raise funding to help us build our new website.

We will be looking to source $75,000 from 150 FOUNDATION SUPPORTERS… that’s $500 each… to finance the initial website build and set-up costs.

If you would like to learn more, please contact us here [email protected]

WE WANT TO GIVE DONORS A CHOICE… AND CHARITIES A NEW SOURCE OF DONATIONS

1. Wait to be asked by charities then donate, less the high costs of asking campaigns (phone/mail etc.); or

2. Give ahead of being asked and give ahead into the future (via recurring donations that are fully controlled by the donor), costing the charity sector a fraction of the cost of asking campaigns.

*THE HIGH COSTS OF ASKING.

“A charitable foundation that claims “100% of all donations” go towards supporting children with cancer…passed on just 23%… in contributions over the past nine years. Max Middison,SMH 27 Jan, 2024 .

“…the effective proportion of donor funds that equates to the commission paid to fundraising agencies is approximately 20%.” –Report by Frost & Sullivan for the Australian Competition and Consumer Commission (ACCC). Nov 2017 – Research into the Commission-based Charity Fundraising Industry in Australia.                                                                                                               

“Who’s making money from your donation? … it’s rarely the actual non-profit charity that’s doing the calling, but rather a for-profit charity marketing firm whose revenue depends on getting people to donate.  It’s these for-profit firms, and these allegedly exploited workers, who are usually the ones calling to ask for money, not the charity itself.  It makes deciding whether or not to give that much harder.” -Choice Report “How to give to charity so your donation really counts. Our expert guide to giving generously. 15 January 2020.

“In 2022, the charity spent less than $6.2 million directly funding breast care nurses, but more than $9.5 million on fundraising and marketing.” Stephen Long, The New Daily, 4 Jan, 2024 Re McGrath Foundation Pink Test.

“The fundraising agencies are typically remunerated based on successfully signing up a new donor to give regular monthly donations to the charity they represent. This payment usually takes the form of a multiple of the monthly donation acquired by the fundraising agency, which can range between 8 to 17 times the monthly donation. Whilst this payment to the fundraising agencies is made up-front by the charities, usually once the contract with the individual donor is signed, clawback features in contracts with the fundraising agencies typically allow charities to recoup the payment in the event of early cancellation by the donor, usually within the first three months. Donor attrition is a common and accepted fact in the industry, with most charities expecting to lose approximately 50% of new regular donors acquired within the first 12 months.”-Report by Frost & Sullivan for the Australian Competition and Consumer Commission (ACCC). Nov 2017 – Research into the Commission-based Charity Fundraising Industry in Australia.

** “…67% of people who made a donation as a result of an unsolicited call noticed that they received more calls from others asking for donations.  -CHOICE Report into Nuisance Calls 2016, Sep 2016, N=1,616 Australians.